Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Germania

Premi

6639

Marca: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Paese: Germania

Cliente: Gesicht Zeigen!

Titolo	Hitler Hashtag
Titolo (Lingua Originale)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Agenzia	Ogilvy Germany
Campagna	Hitler Hashtag
Cliente	Gesicht Zeigen!
Marca	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Posted	Novembre 2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	An association encouraging people to stand against racism in Germany
Tipo di Media	Stampa e stampati
Chief Creative Officer	Stephan Vogel
Managing Creative Director	Tim Stuebane
Copywriter	Holly Attrill
Copywriter	Anke Roell
Art Director	Philipp Bertisch
Art Director	Stephan Westerwelle
Photographer	Karsten Wegner
Agency Producer	Alexander Pfaff
Advertiser's Supervisor	Sophia Oppermann
Advertiser's Supervisor	Rebecca Weis
Account Management	Max Brunner
Account Management	Constanze Kobe
Art Buyer	Martina Diederichs
Media Agency	Mindshare
Post Produzione	H&O