Opéra GX - "#GamingForAll Challenge"

Officer & Gentleman

Officer & Gentleman Madrid, Spagna

1129

Marca: Opéra GX
Paese: Spagna

Cliente: Opera

Titolo	#GamingForAll Challenge
Agenzia	Officer & Gentleman
Campagna	#GamingForAll Challenge
Cliente	Opera
Marca	Opéra GX
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Computer software e Multimedia
Filosofia	Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion for gaming, no matter what their goals or abilities. That’s why they’re teaming up with visually impaired Street Fighter champion BlindWarriorSven to inspire gamers to challenge themselves to overcome their personal obstacles – no matter what they are. At the center of the campaign is blind professional gamer Sven van de Wege – better known by his opponents as BlindWarriorSven – who lost his sight to cancer when he was just 6 years old… but never lost his love of gaming. With grit and dedication, Sven was able to teach himself to play by relying solely on his hearing, memory and an undying determination. Sven inspired the brand to launch the Opera GX #GamingForAll Challenge: A unique TikTok challenge in which Opera GX dares gamers to challenge themselves by playing their favorite game without the use of their sight, just like Sven. For every upload on the platform, the brand will make a donation of $0.5 USD to AbleGamers.* To get the word out about the activation, which was created by Madrid-based ad agency Officer & Gentleman, the brand is launching a promotional video featuring BlindWarriorSven. The spot tells Sven’s unique story and shows how he challenged himself to not only play again, but to become the best. The challenge, which launched today, will be amplified by a live event hosted on October 2nd in Amsterdam in the Netherlands where participants will get to meet Sven in person and challenge him in Street Fighter V. The stream will take place at 6 PM CEST on theScore Esports' TikTok channel at tiktok.com/@thescoreesports
Tipo di Media	Gaming
Lunghezza	67 seconds
Executive Creative Director	Javier Iñiguez de Onzoño
Executive Creative Director	Alex Katz
Managing Director	José Ortiz
Business Director	Marta Blanco
Account Supervisor	Karina Guerra
Account Executive	Elena Rodriguez
Creative Team	Javi Diaz
Creative Team	David Sanjuan
Creative Team	Gonzalo Arica
Creative Team	Ricky Solano
Agency Producer	Karina Guerra
Casa di Produzione	SVS Family Business
Director	Hector Herce
Executive Producer	Ainhoa Gutiérrez
Producer	Camila Cristeche
Creative Producer	Jaime Max
Direttore della fotografia	Alex Buera
VFX/Post Production	Exit
Sound Design and Mix	BDS Music