Eduardo Chiriboga
Creative Director at ECHO+
Quito, Ecuador
TitoloLollipop
Agenzia
Campagna $weet Nightmares
Cliente SOS Children's Villages International
Marca SOS Children's Villages Ecuador
Data di Prima Diffusione/Publicazione 2021 / 6
Settore Istituzioni/Associazioni
Slogan Don't finance child labor
Trama Right now, there are thousands of children working and selling products in different cities of Ecuador.

It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.

Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.

Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.
Tipo di Media Stampa e stampati
Creative Director
Chief Executive Officer (CEO)
Art Director
Copywriter
Account Supervisor

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