Carlsberg - "SweaterCard"

NOSSA™

NOSSA™ Lisbon, Portogallo

9078

Marca: Carlsberg
Paese: Portogallo

Cliente: Carlsberg Group

Titolo	SweaterCard
Agenzia	NOSSA™
Campagna	SweaterCard
Cliente	Carlsberg Group
Marca	Carlsberg
Data di Prima Diffusione/Publicazione	2018 / 12
Settore	Birre
Trama	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Filosofia	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Tipo di Media	Branded Content
Lunghezza	28 seconds
Creative Director	Nuno Cardoso
Creative Supervisor	Rafael "Clark" Pfaltzgraff
Art Director	Sávio Hatherly
Art Director	Rafael Clark Pfaltgraff
Copywriter	André Afonso
Account Manager	Maria Inês Vitorino
Social Media Supervisor	Joana Carvalho
Social Media Expert	Ana Patacão
Social Media Expert	Xavier Lopes
Social Media Expert	João Paiva
MOTION DESIGN	André Almeida
Advertising Manager	Vera Sousa
Advertising Manager	Teresa Santana Godinho