Titolo | The Death of The Warsaw Palm |
Brief | A popular public art piece and one of symbols of Warsaw - the plastic palm tree has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media. |
Campagna | The Death of The Warsaw Palm |
Cliente | UN World Environment Day |
Marca | UN World Environment Day |
Posted | Luglio 2020 |
Settore | Environmental & Ecological Issues |
Trama | Out of 50 most polluted cities in the European Union, 36 are in Poland. Education is needed. On the World Environment Day we were to start a nationwide discussion about air pollution and climate crisis. |
Tipo di Media | Interattivo |
Lunghezza | |
Creative Director | Jarek Wiewiorski |
Chief Executive Officer (CEO) | Marek Szynal |
Creative Director | Levan Muskhelishvili |
Art Director | Tengiz Begoidze |
Art Director | Barbara Borka?a |
Art Director | Feliks Marciniak |
Chief Executive Officer (CEO) | Marcin Piecewicz |
Digital Manager | Bartosz Pajak |
Creative Team | Edyta Kotowicz |