Federico Russi
CCO at Leo Burnett
Messico
TitoloInspired by Cadillac
Agenzia
Campagna Inspired by Cadillac
Cliente Cadillac
Marca Cadillac
Data di Prima Diffusione/Publicazione 2019 / 5
Settore Auto Nuove
Filosofia
Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand."
Tipo di Media Interattivo
Lunghezza
Casa di Produzione
Executive Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Account Manager
Chief Marketing Officer (CMO)
Director
Producer

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