Titolo | Inspired by Cadillac |
Agenzia | Leo Burnett Mexico |
Campagna | Inspired by Cadillac |
Cliente | Cadillac |
Marca | Cadillac |
Data di Prima Diffusione/Publicazione | 2019 / 5 |
Settore | Auto Nuove |
Filosofia | Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand." |
Tipo di Media | Interattivo |
Lunghezza | |
Casa di Produzione | Landia |
Executive Creative Director | Federico Russi |
Creative Director | Guto Kono |
Art Director | Guto Kono |
Copywriter | Pablo Miranda |
Head of Production | Roberto Collazo |
Account Manager | Bernardo Verduzco |
Chief Marketing Officer (CMO) | Pedro Ruiz |
Director | RODRIGO SAAVEDRA |
Producer | Thomas Amoedo |