Felix Klein
Production Manager at Freelancer
Berlin, Germania
TitoloWERKSTÜCK Edition 002: Documentation of Yo Shimada’s Utsuri Table
Agenzia
Campagna The HORNBACH WERKSTÜCK Edition 002
Cliente Hornbach. Bau- & Gartenmärkte
Marca Hornbach
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Negozi al dettaglio di prossimita'
Filosofia European DIY chain HORNBACH teams up with a second globally renowned designer – Yo Shimada from Japan - to continue to make exclusive design accessible and affordable to all, with the WERKSTÜCK Edition 002, the ‘Utsuri Table’. This year’s minimalistic design reflects the current social challenge of living with less space, especially in cities. The concept is as follows: renowned designers from around the world develop designs exclusively for and with HORNBACH. The difference is this: you cannot buy them. You have to build them yourself. Investing time, rather than large amounts of money – as any other method would not be the HORNBACH way. 
Tipo di Media Case Study
Lunghezza
Production
Sound Design Company
Director
Director

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