Marketing Director
at
McDonald's
| Titolo | The first unskippable pre-roll you will like |
| Agenzia | Leo Burnett Moscow |
| Campagna | We are for safety. With both hands |
| Cliente | McDonald's |
| Marca | McDonald's |
| Data di Prima Diffusione/Publicazione | 2020 / 4 |
| Settore | Ristoranti e Fast Food |
| Trama | “Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word. |
| Filosofia | Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip” |
| Tipo di Media | Pre-Roll |
| Lunghezza | |
| Creative Director | Evgeny Shinyaev |
| Account Director | Viktoria Semikasheva |
| Art Director | Ekaterina Trokhina |
| Copywriter | Daria Tsareva |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Digital Director | Andrey Baikov |
| Digital Manager | Ruslan Ledovski |
| Media Agency | Starcom MediaVest Group |
| Media Team | Tatiana Chyornaya |
| Media Planner | Vera Konovalova |
More Work
SEE ALLTruly unskippable preroll
- MARCA:
- McDonald's
- AGENZIA:
- Leo Burnett Moscow