| Titolo | no slips. |
| Agenzia |
Miami Ad School Europe
|
| Campagna |
no slips.
|
| Cliente |
Ieva Povilauskaite
|
| Marca |
Faber-Castell
|
| Data di Prima Diffusione/Publicazione |
2019 / 12
|
| Settore | Attrezzature per l'ufficio
|
| Slogan | use grips, avoid slips |
| Trama | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
| Filosofia | One slip of a text liner can change the meaning of absolutely anything - even today’s news.
|
| Problema | Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks. |
| Risultato | A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip.
|
| Tipo di Media |
Esterna
|
| Art Director |
Eva Povilauskaite
|
