Gabri Fernández
CREATIVES at VCCP
London, Regno Unito
TitoloMaillot 45
Agenzia
Campagna Maillot 45
Cliente Liberty Seguros
Marca Génesis Seguros
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Assicurazioni
Slogan Maillot45
Trama In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
Filosofia Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
Problema In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
Tipo di Media Interactive Outdoor Experience
Lunghezza
Più informazioni vccp.es
Executive Creative Director, EVP
Creative Director
Art Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started