Vittorio Bucci
Media Director at HoC Milan
Milan, Italia
TitoloBurn Racist Giga (Film Case)
BriefThis clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agenzia
Campagna Burn Racist Giga
Cliente Rolling Stone Magazine
Marca Rolling Stone Magazine
Data di Prima Diffusione/Publicazione 2019 / 4
Settore Giornali, Libri, Periodici
Trama Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.
Tipo di Media Digital Installation
Lunghezza
Colonna sonora Disclosure - Universal
Casa di Produzione
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Account Director
Account Director
Media Director
Managing Director
Strategist
Director
Agency Producer
Agency Producer
Post Produzione
Digital Production

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