Oliver Kunze
Copywriter at TBWA\Singapore
Singapore, Singapore
TitoloIntroducing Bybit Moon Pillow
Agenzia
Campagna Introducing Bybit Moon Pillow
Cliente Bybit
Marca Bybit
Data di Prima Diffusione/Publicazione 2022 / 9
Settore Online Financial Service
Trama Bybit, one of the fastest growing cryptocurrency exchanges, has launched a new limited-edition product, ‘Moon Pillow’ designed to help solve a widespread problem among cryptotraders – the market never sleeps, so neither do they.
Filosofia For the launch, Bybit gave away Moon Pillows as prizes to customers during their 2022 World Series of Trading Event.
Problema Due to the decentralized nature of cryptocurrencies, markets are not managed by any authority in any specific time zone – remaining open to traders all over the world, 24 hours a day and 365 days a year. Because of this, crypto traders rarely sleep. According to Sleep Judge, people who did not invest in cryptocurrency appeared to enjoy a better night sleep, than those who do, with almost 70% of non-investors reported to enjoy good to excellent sleep quality versus around 63% of those who did invest in cryptocurrency.
Tipo di Media Web Film
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