Tesco Mobile - "Spanish for beans on toast"

BBH

BBH London, Regno Unito

1472

Marca: Tesco Mobile
Paese: Regno Unito

Cliente: Tesco PLC

Titolo	Spanish for beans on toast
Agenzia	BBH
Campagna	Roaming
Cliente	Tesco PLC
Marca	Tesco Mobile
Data di Prima Diffusione/Publicazione	2022 / 7
Settore	Apparecchi telefonici
Filosofia	Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost.
Tipo di Media	Integrated Media/360 Activation
Chief Creative Officer	Alex Grieve
Executive Creative Director	Helen Rhodes
Creative Director	Uche Ezugwu
Art Director	Callum Prior
Copywriter	Marc Rayson
Business Leader	Sarah Rodrigues
Account Director	Keren Jones
Account Manager	Georgia Hanscott
Strategy Director	Ed Kurland
Strategist	Alex Elder
Producer	Ruth Armitt
Assistant Producer	Micah Waring
Designer	Adam Buckland
Artwork & Animation	Wellcom
Media planning/buying	MediaCom