Toyota - "Upstream"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Stati Uniti

Premi

10515

Marca: Toyota
Paese: Stati Uniti

Cliente: Toyota Motor Corporation

Titolo	Upstream
Agenzia	Saatchi & Saatchi NY
Campagna	Upstream
Cliente	Toyota Motor Corporation
Marca	Toyota
Data di Prima Diffusione/Publicazione	2021 / 1
Settore	Automobili/Motoveicoli
Trama	To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving
Tipo di Media	Televisione
Lunghezza	60 seconds
Editing Company	Final Cut
Casa di Produzione	@radical.media
Director	Tarsem Singh "Tarsem"
Executive Producer	Jim Bouvet
Line Producer	Jeremy Barrett
Direttore della fotografia	Paul Meyers
Editor	Joe Guest
Telecine	CO3 (New York)
Colorist	Jill Bogdanowicz
VFX Company	Framestore
Music	The Elements Music
Music Composer	Norman Kim
Sound Design Company	LSD
Sound Designer	Michael Anastasi
Audio Post Production	Lime Studios
Chief Creative Officer	Jason Schragger
Executive Creative Director	Fábio Costa
Group Creative Director	Marc d’Avignon
Associate Creative Director	Yusong Zhang
Associate Creative Director	Alice Blastorah
Art Director	Alice Blastorah
Art Director	Yusong Zhang
Associate Creative Director	Britt Wilen
Copywriter	Britt Wilen