Paddy Power - "Tiger's Arrived"

Officer & Gentleman

Officer & Gentleman Madrid, Spagna

2771

Marca: Paddy Power
Paese: Spagna

Cliente: Paddy Power PLC

Titolo	Tiger's Arrived
Agenzia	Officer & Gentleman
Campagna	Tiger's Arrived
Cliente	Paddy Power PLC
Marca	Paddy Power
Data di Prima Diffusione/Publicazione	2019 / 5
Settore	Intrattenimento vario
Slogan (Lingua Originale)	TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES
Filosofia	Irish bookmaker Paddy Power have marked the arrival of Tiger Woods to Ireland for The Open at Royal Portrush with a cheeky reminder of how far he’s come, 10 years on from the worst drive of his life. The American sportsman’s journey from rags to riches to rehab to riches and back to the top of his game is a remarkable one after he hit rock bottom when an unsuspecting fire hydrant proved no match for his black Cadillac Escalade back in 2009. The image became an iconic symbol of the beginning of his fall from grace, both in his personal life and professionally. To celebrate the impact of his epic return to form following his recent Masters triumph, and represent the many challenges he has overcome in the past decade, Paddy Power erected a giant billboard outside Portrush to wish him well ahead of this weekend. The initial billboard, which is the equivalent in size to a double decker bus, features a SUV shaped hole ripped through it. A second billboard has a 3 tonne Cadillac Escalade plunged into it and is emblazoned with the words; ‘TIGER’S ARRIVED. HOPE HIS DRIVING IMPROVES’
Tipo di Media	Billboard
Lunghezza	90 seconds
Advertising Manager	Paul Mallon
Executive Creative Director	Javi Iñiguez de Onzoño
Executive Creative Director	Alex Katz
Managing Director	José Ortiz
Account Management Team	Inma Ortega
Account Management Team	Marta Cintero
Art Director	Alex Katz
Art Director	Luis Álvarez
Art Director	Juanlu Poza
Copywriter	Javi Iñiguez de Onzoño
Copywriter	Mónica Gramunt
Animator - Animation	Luis Álvarez
AV Production	Event Junkies
Event Production	Catapult