| Titolo | Video Case Desperta |
| Agenzia | Havas Health & You |
| Campagna | DESPERTA |
| Cliente | Universal Music Group |
| Marca | Universal Music |
| Data di Prima Diffusione/Publicazione | 2019 / 7 |
| Settore | Editoria Audiovisiva |
| Filosofia | In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This cunning tactic is used often but seldom reported to authorities, as investigations are challenging because victims are unable to recall what happened and the drug is not detectable in the body after a short period. Aware of the problem's magnitude and in pursuit of rape prevention and deconstruction of the rape culture, advertising agency Havas Health & You, specialized in healthcare and well-being, partnered with Universal Music and created a nail sticker named “Desperta”. The formula was developed by the Federal University of Bahia and is ready for mass production. Companies interested in producing the item can find contact information on the desperta.info website. The discrete new accessory can alert and protect against date rape drugs because its active principle changes color when in contact with these substances. Thus, dipping a finger in the drink is all it takes to know whether it was spiked. Women's safety has always been the biggest concern, requiring perfect usability, because the consequences of being caught performing a test can be as dangerous as the deceit itself. |
| Tipo di Media | Music Video |
| Lunghezza | |
| Executive Creative Director | Laura Florence |
| Managing Director, COO | Daniel Martins |
| Managing Director | Zé Roberto |
| Business and Relationship Director | Ingrid Bachmann |
| Copywriter | Laura Florence |
| Copywriter | Monica Tritone |
| Art Director | Gabriela Guerra |
| Art Director | Fran Ther |
| Production Manager | Tatiana Torres |
| Operations Manager | Joatan Jamilton |
| Project Manager | Elaine Teixeira dos Santos |
| Planning Manager | Paula Candido |
| planning Director | Utymo Oliveira |
| Planning Supervisor | Deyse Albiach Branco |
| Media Manager | Paola Bastos |
| Business Intelligence Analyst | Marcio Donizetti |
| Production Film Company | Damasco Filmes |
| Film Director | Carolina Delgado |
| Executive Producer | Marcelo Monteiro |
| Direttore della fotografia | Adriano Vanni |
| Producer | Alessandra Meireles |
| Casting | Renata Costa |
| Audio Production Company | MUGSHOT |
| Music Producer | Arthur Abrami |
| Music Producer | Mauricio Herszkowicz |
| Music Producer | Chico Reginato |
| Music Producer | Gabriel Mielnik |
| Executive Producer | Gilvana Viana |
| Approved by | Paulo Lima |
| Approved by | Marcelo Falção |
| Approved by | Debora Freitas |
| Approved by | Miguel Afonso |
| Singer, Composer | Malía |
More Work
SEE ALLDesperta
- MARCA:
- Universal Music
- AGENZIA:
- Havas São Paulo
Clipe Desperta Legendado
- MARCA:
- Universal Music
- AGENZIA:
- Havas Health & You