Booking.com - "It starts with a booking"

adam&eveDDB

adam&eveDDB London, Regno Unito

2983

Questo spot fa parte della collezione ACT Responsible

Marca: Booking.com
Paese: Regno Unito

Cliente: Booking.com

Titolo	It starts with a booking
Agenzia	adam&eveDDB
Campagna	It starts with a booking
Cliente	Booking.com
Marca	Booking.com
Data di Prima Diffusione/Publicazione	2022 / 7
Settore	Online Travel & Reservation Services
Trama	A hero 120” TVC is centred around a journey of discovery, in which a young child starts to discover and unlock their football skills. The child finds out that their Mom is taking them to the final of the Women Euros, where they meets their role model, England football player Millie Bright, making her dreams come true, thanks to one small – yet significant – booking moment. The story, which at first might seem like the journey of a young boy, plays on viewers’ bias, and attempts to shift perceptions, while creating a fun and playful spot that showcases a love for football and a pivotal booking.com moment, as we learn that the young footballer is actually a girl.
Filosofia	As part of a multi-year partnership with UEFA, adam&eveDDB and Booking.com have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022. The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players. adam&eveDDB worked with Booking.com to ensure gender diversity on and off camera. The ad was directed by Natalie Rae and features female football stars, including German player, Linda Dallman in their German adaptation.
Tipo di Media	Televisione
Lunghezza	120 seconds
Market	Olanda, Grecia
Offline	The Assembly Rooms
Post Production	Absolute Post
Brand Creative Manager	Ali Ronca
Head Of Brand Production	Nadia Pack
Chief Marketing Officer (CMO)	Arjan Dijk
Director of Brand and Production	Carine van der Heijden
Head of Brand Creative	Diana Marcela Agudelo Hernandez
Senior Sponsorship Manager	Sam Cussins
Senior Project Manager	Jamie Jeffers
Senior Designer, Motion	Giuliana Latte
Creative Director	Genevieve Gransden
Creative Director	Selma Ahmed
Head of Strategy	Will Grundy
Business Director	Jo Lorimer
Brand Producer	Nicole Olwagen
Account Manager	Jono Shaw
Casa di Produzione	Object & Animal
Director	Natalie Rae
Executive Producer	Dom Thomas
Executive Producer	Laura Hegarty
Producer	Lucy Sherwood
Production Manager	Andrea Harvey
Direttore della fotografia	Eira Wyn Jones
1st AD	Ben Glickman
1st AD	Spyridoula Bagiorgou
Director Assist and 2nd Unit	Annah Hopkins
Cameraman	John Ellis Evans
Location Manager	Petros Chitris
Location Manager	Maria Thomopoulou
Focus Puller	Giorgos Maniatis
Steadicam	Michalis Tsimnropoulos
Gaffer	Michalis Christoforatos
Line Producer	Kostas Tagalakis
Art Director	Katerina Kyrozi
Wardrobe / Stylist	Dafni Iliaki
Make-Up Artist	Mina Komini
Hair	Irini Chatzoglou
Casting Director	Cameron Lock
Editor	Eve Ashwell
Editorial Producer	Daniel Breheny
Assistant Editor	Andre Rodrigues
Assistant Editor	Bruna Manfredi
Lead VFX & Flame Artist	Harvey David
VFX Artist	Carl Godwin-Alvarez
VFX Artist	Tommy Coulter-Liston
VFX Artist	Rahul Karavadra
VFX Artist	Toby O’Connell
VFX Creative Director	Phil Oldham
Head of CG	Rebekah King-Britton
CG Artist	Patrick Keogh
CG Artist	Keith Rogers
CG Artist	Heidi Prescott
Motion Graphics	Blind Pig
Motion Graphics Artist	William Smith
Senior Producer	Rosanne Crisp
Post-production Producer	Mary Musasa
Production Assistant	Yasmin Tilly
Executive Post Producer	Jenna le Noury
Footage	Time Based Arts, London
Colorist	Simone Grattarola
Sound	Wave Studios Amsterdam
Sound Designer	Archie Presley
Sound Producer	Michael Hoogdorp
Music Supervision	Beth Urdang
Music Supervision	Selfsame Industries