Kerrygold - "New Kid"

Energy BBDO

Energy BBDO Chicago, Stati Uniti

13008

Titolo	New Kid
Brief	When a little girl from Ireland arrives at a new school in the United States, a little boy develops an instant crush on her. But how to win her heart? He finds a book of Irish poetry, Irish wild flowers, a tin whistle – apparently a traditional Irish instrument – and most importantly, some Kerrygold Irish cheese. The next day at lunch, he presents the snack and the wild flowers. And they become best friends, already.
Agenzia	Energy BBDO
Campagna	New Kid
Cliente	Kerrygold
Marca	Kerrygold
Posted	Mag 2017
Settore	Alimentari a base latte e uova
Trama	"New Kid" illustrates the lengths we'll go in order to make someone feel welcome. We meet a young boy who is swept off his feet by the arrival of an Irish girl in his American classroom. We follow him as he embarks on a journey, in search of a simple way to make her feel included and at home in her new country. The boy bravely enters unfamiliar places, at times putting his pride on the line, all in an attempt to make a connection with a stranger. Our film ends with a charming and unexpected gesture that brings two worlds together.
Tipo di Media	Televisione e Cinema
Lunghezza	61 seconds
Casa di Produzione	Biscuit Filmworks LA
Director	Aaron Ruell
Executive Producer	John Pratt
Chief Creative Officer	Andrés Ordóñez
Creative Director	Amy Ditchman