Milka - "Bunny for blind children"

Ogilvy Berlin

Ogilvy Berlin Berlin, Germania

1503

Questo spot fa parte della collezione ACT Responsible

Marca: Milka
Paese: Germania

Cliente: Mondelēz International, Inc.

Titolo	Bunny for blind children
Agenzia	Ogilvy Berlin
Campagna	Beeping Bunny
Cliente	Mondelēz International, Inc.
Marca	Milka
Data di Prima Diffusione/Publicazione	2023 / 3
Settore	Alimentari
Trama	In collaboration with the French NGO Aveugles de France, the idea aims to make it possible for more children to enjoy the fun of the season Easter is one of the most important times of the year for Milka and for millions of children around the world who try to find the chocolate eggs hidden by the Easter Bunny. However, for many children who are visually impaired, it's a day when they can't join the fun.
Filosofia	Milka, the most tender chocolate brand, set out to do something so that these children could enjoy this moment. Together with the NGO Aveugles de France, they created the Beeping Bunny. A device specially designed so that for the first time these children can enjoy the Easter egg hunt with the rest of their friends. Created together with industry experts, the device has a special sound that makes it possible to locate the sweet reward through the sense of hearing. To launch it, Milka created an event to allow visually impaired children to experience this wonderful experience for the first time. The whole activation was recorded and shared in an emotional video, inviting everyone to make Easter even more tender.
Tipo di Media	Televisione
Lunghezza	133 seconds
Market	Spagna
Advertising Agency	DAVID Madrid
Art Director	Giulia Ferrarezi
Art Director	Pedro Gabbay
Art Director	Igor Gripovski
Copywriter	Jaime Ludena
Copywriter	Zelda Ridgway
Copywriter	Guilherme Pinheiro
Global Chief Creative Officer	Pancho Cassis
Chief Creative Officer	Stephan Vogel
Chief Creative Officer	Saulo Rocha
Chief Creative Officer	André Toledo
Group Creative Director	David Krueger
Creative Director	Sébastien Rouvière
Executive Creative Director	Felipe Galiano
Chief Operating Officer (COO)	Sylvia Panico
International Client Service Director	Melina Boelen
Account Director	Toni Gabel
Strategy Director	Kam Phullar
Senior Producer	Santi Lardín
Head of Production	Alejandro Falduti
Casa di Produzione	Stink Films
Producer	Robin Pesle
Director	Pierre David
Director	Douglas Guillot Skupien
Editor	Miguel Mateos