Advertising Manager
at
Tochka Bank
| Titolo | The Wrong Bank |
| Agenzia | Voskhod |
| Campagna | The Wrong Bank |
| Cliente | Tochka Bank |
| Marca | Tochka Bank |
| Data di Prima Diffusione/Publicazione | 2019 / 3 |
| Settore | Finanza/Assicurazioni |
| Trama | Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Angel |
| MUSIC Artist | Massive Attack |
| Advertising Manager | Yana Gannik |
| Advertising Manager | Tatyana Kornaushchenko |
| Advertising Manager | Konstantin Baydak |
| Advertising Manager | Aleksandra Prytkova |
| Advertising Manager | Sofya Maslennikova |
| Advertising Manager | Yana Istomina |
| Copywriter | Anton Rozhin |
| Copywriter | Darya Ovechkina |
| Art Director | Agnieszka Brzezina |
| Account Manager | Irina Shubina |
| Creative Director | Andrey Gubaydullin |
| Head of Strategy | Dmitry Donik |
| Casa di Produzione | Daddy’s Film Production |
| Director | Ilya Naishuller |
| Post Production | CGF |