Mastercard - "Fingerprints_woman"

McCann Prague

McCann Prague Praha, Repubblica Ceca

6967

Marca: Mastercard
Paese: Repubblica Ceca

Cliente: Mastercard Europe

Titolo	Fingerprints_woman
Agenzia	McCann Prague
Campagna	Fingerprints Portraits
Cliente	Mastercard Europe
Marca	Mastercard
Data di Prima Diffusione/Publicazione	2019 / 4
Settore	Plastic Cards/Investimenti
Slogan	Mastercard ID Check. Now you can use both Touch ID and Face ID for more security.
Trama	Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - ﬁngerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only ﬁngerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment.
Tipo di Media	Poster
President Creative Europe, Global ECD	Adrian Botan
Chief Creative Officer	Razvan Capanescu
Executive Creative Director	Roy Cohen
Senior Creative	Juan Ignacio Peirano
Senior Creative	Hetu Negri
Creative Excellence Manager Europe	Carmen Bistrian
PR & Communications	Alice Reindlová
Group Creative Director	Klara Palmer
Agency Producer	Antonin Milata
DTP	Robert Benjamin Mulderer
Art Director	Ondřej Kroupa
Art Director	Otakar Čihák
Copywriter	Adam Roučka
Painter	Jan Petrov
Senior Account Manager	Ruta Buciunaite
Account Director	Radka Bušová
Account Manager	Monika Semerádová
Agency Producer	Kamila Tehranian
Movie Director	Ondřej Urbanec