| Titolo | Bedroom |
| Agenzia | Leo Burnett Riyadh |
| Campagna | Time to redecorate |
| Cliente | IKEA |
| Marca | IKEA |
| Data di Prima Diffusione/Publicazione | 2021 / 9 |
| Settore | Mobili per la casa |
| Trama | The campaign features classic typical Saudi homes filled with floral prints, framed tapestries, chipped vases and worn-out furniture. There’s a garish floral living room, an outgrown bedroom, a dining room for daily boring dinners, and in each setting, the inhabitants have literally become part of the furniture. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Mohammed Bahmishan |
| Creative Director | Mohammed Sehly |
| Photographer | Ahmed Othman |
| Production (Agency) | Nojara |
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