| Titolo | Bread of the Nation |
| Agenzia | Ogilvy South Africa |
| Campagna | Bread of the Nation |
| Cliente | Castle Lager |
| Marca | Castle Lager |
| Posted | Mag 2023 |
| Settore | Liquori/Aperitivi |
| Trama | Introducing “Bread of the Nation,” a delicious bread baked using flour milled from high-quality spent grain—leftover after Castle Lager’s brewing process—that will help nourish South Africans in need. The bread is high in energy, fiber, and protein and will be distributed throughout South Africa in the communities most in need. The aim is to feed 90,000 people within the first three months, with a commitment from South African Breweries to continue for the next three years. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Vice President Marketing, SAB | Vaughan Croeser |
| Brand Director | Wendy Bedforth |
| Brand Manager | Thomas Lawrence |
| Creative Chairman | Pete Case |
| Executive Creative Director | Camilla Clerke |
| Creative Director | Mike Martin |
| Creative Director | Sibs Zihle |
| Art Director | Jacques von Antonio du Plessis |
| Senior Copywriter | Dylan Rohleder |
| Senior Copywriter | Neil White |
| Animation lead | Neill Pretorious |
| Agency Producer | Sarah Rayner |
| Agency Strategist | Zoe Willems |
| Agency Strategist | Lwando Sopotela |
| Managing Director | Vicki Buys |
| Managing Partner | Richard Brodrick |
| Account Director | Candice Kleyn |
| Global CCO | Liz Taylor |
| Casa di Produzione | Little Big Films |
| Executive Producer | Roland Sweet |
| COO | Neil Zaayman |
| Managing Director | Rebecca Smeda |
| Director | Julian Evans |
| Direttore della fotografia | Kyle Trytsman |
| Producer | Elmaree Bohm |
| Line Producer | Lauren May |
| 1st AD | Luke Veysie |
| Camera Operator/1st AC | Schalk Hanekom |
| Drone Operator | Heyn Andrag |
| Drone Company | Big Bird RC |
| Production Assistant JHB | Prince Nhleko |
| Food Stylist | Jax Burgess |
| Bread Specialist | Karl Tessendorf |
| Props Stylist CPT | Nicky Van Eck |
| Props Stylist JHB | Sam Dell |
| Props Assistant JHB | Carmen Life |
| Sound Recordist CPT | Bertrand Roets |
| Sound Recordist JHB | Sicelo Radebe |
| Chaperone | Eddie Radeba |
| Post production Facility | Little Big Films |
| Editor | Julian Evans |
| Sound Design | Little Big Films |
| Sound Design | Pressure Cooker Studios |
| Final Mix | Pressure Cooker Studios |
| Grade | Kyle Trytsman |