Uber Eats - "Choose Your AO"

Special Group

Special Group Sydney, Australia

4381

Marca: Uber Eats
Paese: Australia

Cliente: Uber Eats

Titolo	Choose Your AO
Agenzia	Special Group
Campagna	Choose Your AO
Cliente	Uber Eats
Marca	Uber Eats
Data di Prima Diffusione/Publicazione	2022 / 1
Settore	Ristoranti e Fast Food
Slogan	This calls for...
Trama	Uber Eats gave viewers the ultimate power of choice, in a world first "choose your own adventure" interactive TV campaign. Choose your own AO” features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers scan the QR code on their TV sets to see the ridiculously entertaining ending of their choice.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	105 seconds
Market	Australia
Head of Marketing	Lucinda Barlow
Marketing Director	Andy Morley
Marketing Director	David Griffiths
Advertising Manager	Josh Pickstone
Advertising Manager	Channa Goonasekara
Advertising Manager	Nick Vindin
Advertising Manager	Louisa Chu
Advertising Manager	Ally Doube
Advertising Manager	Isaac Lai
Advertising Manager	Viktor Jacobsson
Chief Creative Officer	Tom Martin
Managing Partner	Tom Martin
Chief Creative Officer	Julian Schreiber
Managing Partner	Julian Schreiber
Creative Director	Max McKeon
Creative Director	Sarah Parris
Creative Team	Jade Manning
Creative Director	Jade Manning
Creative Team	Vince Osmond
Creative Director	Vince Osmond
Creative Team	Cat Williams
Creative Team	Jessica Roberts
Creative technologist	Laurent Marcus
Chief Executive Officer (CEO)	Lindsey Evans
Managing Partner	Lindsey Evans
Chief Executive Officer (CEO)	Cade Heyde
Managing Partner	Cade Heyde
Business Director	Liam Walker
Business Manager	Maddie Armstrong
Group Strategy Director	Celia Garforth
Strategist	Kellie Box
Executive Producer	Wendy Gillies
Integrated Producer	Stephanie Wilkinson
Digital Producer	Stacey Szabo
Casting	Emily Stewart
Social Lead	Lachlan Stewart
Social Media Expert	Sarah Mckie
Casa di Produzione	Scoundrel
Director	James Dive
Executive Producer	Adrian Shapiro
Post Produzione	The Editors
Editor	Stuart Morley
Editor	Mark Burnett
Colorist	Andy Clarkson
Sound	Rumble Studios
Sound Engineer	Tone Aston
Sound Engineer	Cam Milne
	Adam Moses
Executive Producer	Michael Gie
Production Coordinator	Zoe Izzard