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Johnny Green
Johnny Green
Creative Director / Composer at Rumble Studios
Sydney, Australia
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TitoloWe See Sunglasses
Agenzia
Campagna We See Sunglasses
Cliente Good Citizens
Marca Good Citizens
Data di Prima Diffusione/Publicazione 2022 / 1
Settore Eyewear
Slogan Untrash the planet
Trama Good Citizens turn single-use plastic bottles into 100% recycled eyewear frames.

This film follows the life of bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.

It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.

We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Filosofia This film follows the life of water bottles that are discarded carelessly. It asks us to think differently about plastic waste and to see the value and potential in bottles if they are recycled.
Problema Discarded water bottles are a huge problem for the environment. It took 752 days and over 2500 failed attempts for Good Citizens to successfully turn the plastic from a discarded single-use bottle into a pair of 100% recycled sunglasses frames.
Risultato We created this film to explain the thinking behind Good Citizens in a way that’s thought provoking and importantly, unlike any other fashion brand.
Tipo di Media Televisione e Cinema
Lunghezza
Market Australia
Colonna sonora Composed by Johnny Green
Più informazioni https://www.goodcitizens.com.au
Executive Creative Director
Executive Creative Director
Director
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Executive Producer
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Executive Producer
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