Titolo | Colour can change everything 1 |
Agenzia | DDB Montreal |
Campagna | Wrong Colours |
Cliente | Volkswagen |
Marca | Volkswagen Jetta |
Data di Prima Diffusione/Publicazione | 2018 / 11 |
Settore | Auto Nuove |
Trama | Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere. |
Tipo di Media | Stampa e stampati |
Executive Creative Director | Sann Sava |
Art Director | Félix-Antoine Brunet |
Art Director | Mélissa Charland |
Copywriter | Olivier Giguère |
Illustrator | Jack Teagle |
Account Director | Madjid Hamidi |
Strategist | Hugo Martin-Bonneville |