| Titolo | Explosive Print Service |
| Brief | Brother's Print AirBag is actually a guarantee that users of its printers will be covered for unexpected maintenance and spare parts. But this spot imagines it as the printer version of a car airbag, with amusing results. |
| Agenzia | Grabarz & Partner |
| Campagna | Explosive Print Service |
| Cliente | Brother International Corporation |
| Marca | PRINT AirBag |
| Posted | Novembre 2018 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Trama | In 2017 Brother wanted us to focus the public’s attention on their newly developed PRINT AirBag. Said PRINT AirBag is an additional warranty for your printer, that covers the replacement of wear parts and thus prevents extra costs. Our task, then, was to create a TV ad that communicated this rather dry subject in an engaging way. |
| Tipo di Media | Televisione |
| Chief Creative Officer | Ralf Heuel |
| Group Creative Director | Florian Kitzing |
| Copywriter | Tim Bozek |
| Copywriter | Lars Lindigkeit |
| Copywriter | Matthias Hardt |
| Art Director | Caner Ergel |
| Art Director | Jan Riggert |
| Casa di Produzione | It's Us |
| Chief Executive Officer (CEO) | Ben Föhr |
| Director | Claas Ortmann |
| Producer | Hakan Çırak |
| Producer | Svenja Handke |
| Agency Producer | Anka Gerbes |
| Account Manager | Niklas Feuerle |
| Account Manager | Denise Ewald |
| Head of Marketing | Paul Schalk |
| Post Produzione | Slaughterhouse GmbH |
| Music Prod Company | Supreme Music |