| Titolo | The Masterpiece |
| Brief | On 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork. |
| Agenzia | Alkemy Digital Enabler |
| Campagna | The Masterpiece |
| Cliente | FC Internazionale Milano |
| Marca | Season Ticket Campaign |
| Posted | Novembre 2018 |
| Settore | Sport di Squadra, eventi sportivi |
| Trama | On 20 May 2018, Inter ended their painful seven-year absence from the UEFA Champions League. Quoting the Divine Comedy on that fine day, Inter came out “to rebehold the stars” with a new season ticket campaign.The artwork follows the style of Italian Renaissance and contains 104 Inter fans. They were selected through a “stadium casting” during an actual match at San Siro and photographed depicting classical poses.Furthermore, we hid five unique fan stories and a dozen secret messages throughout the artwork. The work has since become part of online sporting culture and was downloaded from the club’s website over 55,000 times in just 24 hours.Season tickets also sold out quickly, with the campaign finishing one month earlier than planned. |
| Tipo di Media | Esterna |
| Creative Director | Giorgio Cignoni |
| Creative Director | Federico Ghiso |
| Creative Supervisor | Jan Mattassi |
| Creative Supervisor | Marco Tironi |
| Copywriter | Demetrio Chirico |
| Art Director | Mauro Breda |
| Art Director | Gianluca Gianelli |
| Account Manager | Jacopo Pulcini |
| Content Creator | Silvia Galbiati |
| Social Media Manager | Federico Spagnolo |
| Analyst | Federico Magnani |
| Photographer | Joan Garrigosa |
| Post Produzione | Alex Torrens |