Titolo | The Uncensored Library (B) |
Agenzia | DDB Berlin |
Campagna | The Uncensored Library |
Cliente | Reporters Without Borders |
Marca | Reporters Without Borders |
Posted | Novembre 2021 |
Settore | Istituzioni/Associazioni |
Trama | Two years after the acclaimed project “The Uncensored Playlist”, Reporters Without Borders (RSF) wanted to find a way to interest people for the importance of press freedom. Especially the millions of young people who grow up in oppressive countries with strict online censorship.But how to overcome strong firewalls and at the same time excite young people to engage in the difficult topic of press freedom? By bringing it to their world: Minecraft.Because even in countries where almost all media is blocked – Minecraft, one of the world’s biggest computer games, with more than 126 million active players per month, is easily accessible. And Minecraft has books that can be freely written and read inside the game.RSF used this loophole to build a huge digital library in Minecraft: The Uncensored Library.And for the first time ever, a game became a tool to overcome censorship. |
Tipo di Media | Interattivo |
Casa di Produzione | Media.Monks |
Advertising Manager | Christian Mihr |
Advertising Manager | Kristin Bässe |
Chief Creative Officer | Dennis May |
Managing Director | Jan Harbeck |
Managing Director | David Mously |
Creative Director | Patrik Lenhart |
Art Director | Marco Lemcke |
Copywriter | Tobias Natterer |
Art Director | Sandro Heierli |
Art Director | Sirena Grace Martinelli |
Founder | James Delaney (Blockworks) |
Producer | Robert-Jan Blonk |
Project Manager | Javier Sancho Rodriguez |
Creative Producer | Jamie Moodley |
UX Designer | Jeroen Hol |
Front End Developer | René Drieënhuizen |
3D Lead | Johan Holwerd |
Public Relations | The Humblebrag |