State Agency of Ukraine on Exclusion Zone Management - "Vanishing Branding for Exclusion Zone"

Banda

Banda Kiev, Ucraina

1288

Titolo	Vanishing Branding for Exclusion Zone
Agenzia	Banda
Campagna	Vanishing Branding for Exclusion Zone
Cliente	State Agency of Ukraine on Exclusion Zone Management
Marca	State Agency of Ukraine on Exclusion Zone Management
Posted	Giugno 2021
Settore	Istituzioni Governative e altre autorita'
Filosofia	To draw attention to Chernobyl’s disappearing history, Banda created the travel branding for the Exclusion Zone. The studio began by searching for a powerful image that would help people reflect on what happened in Chernobyl, and this is where the idea of vanishing branding was born. Each year it gradually fades, to eventually disappear forever. The idea became the core of a fluid visual system, with time itself becoming the main visual character.
Tipo di Media	Corporate Identity
Lunghezza	17 seconds
Creative Director	Oleksandra Doroguntsova
Creative Director	Taras Dzendrovskyy
Creative Director	Egor Petrov
Strategic Director	Anastasiia Markova
Senior Strategist	Anastasiia Pecherytsia
Senior Strategist	Mykyta Trehub
Designer	Danylo Nesterevych
Senior Art Director	Oleksii Dyvysenko
Senior Copywriter	Anastasiia Burhanova
Project Leader	Daryna Gavrilova
Project Manager	Maria Matvyeyenko