| Titolo | Mold |
| Agenzia | BBDO Ukraine |
| Campagna | Mold |
| Cliente | Ukrainian Marketing Forum |
| Marca | Ukrainian Marketing Forum |
| Data di Prima Diffusione/Publicazione | 2018 / 3 |
| Settore | Servizi di Comunicazione, Pubblicita' e Marketing |
| Trama | Knowledge gets dated. Earning your degree and quietly working until you retire doesn’t work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead.In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a city-light panel and… let time show off its strength.After a month of tests, failed attempts and disappointments, we found a solution. Our mold grew. Every day, it spread more. And more. The book began to look older. And our message sounded more and more clear: knowledge gets dated, come for something fresh.We created a low-budget solution with a strong and dramatic idea that provoked sharing and awoke discussion. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | Anze Jereb |
| Creative Director | Denis Keleberdenko |
| Copywriter | Julia Kolesnik |
| Art Director | Maria Plotnikova |
| Designer | Togzhan Slyamgaliyeva |
| Designer | Kseniya Milchenko |
| Aleksey Katruk | |
| Account Manager | Alisa Komm |
| PR manager | Sveta Grebenyuk |
| Client Services Director | Irina Danilevskaya |
| Chief Executive Officer (CEO) | Victor Ishkov |
| Cameraman | Anton Ivanov |