Titolo | Joystick_Controller |
Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
Agenzia | TBWA\Chiat\Day New York |
Campagna | 50 Years of Big Mac |
Cliente | McDonald's |
Marca | McDonald's |
Posted | Novembre 2019 |
Settore | Ristoranti e Fast Food |
Trama | To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art. |
Tipo di Media | Stampa e stampati |
Holding Company | Omnicom Group |
Casa di Produzione | EG+ |
Media Agency | OMD |
Executive Creative Director | Manuel Wenzel |
Creative Director | Bruce Roberts |
Art Director | Frédéric Nogier |
Copywriter | Felix Freese |
Marketing Director | Aglaë Strachwitz |
Illustrator | Chris Rowson |
Illustrator | Alex Trochut |
Global Chief Creative Officer | Chris Garbutt |
Copywriter | Tizian Walti |
Art Director | Angelo Sciullo |
Agency Producer | Vivian Lee |
Agency Producer | Junior Art Director |
Copywriter | David Voges |
Agency Producer | Seokmin Hong |
Illustrator | John Smith |
Illustrator | Oleg Grishin |
Illustrator | Eric Groza |
Illustrator | Gigi Lee |
Illustrator | Helga Fresh |
Director of Design | Mark Sloan |
Art Director | Joao Pereira |
Illustrator | Hendrik Everaerts |