| Titolo | Pump it up |
| Brief | Dolph Lundgren makes a welcome reappearance as a tough drill sergeant who's about to put a bunch of recruits through their paces. A familiar scene in Hollywood, except these happen to be Volvo excavators. Dolph is soon encouraging them to "pump up" with a series of exercises most machines can't manage. It's strange, but we dig it. |
| Agenzia | Forsman & Bodenfors Göteborg |
| Campagna | Pump it up |
| Cliente | Volvo |
| Marca | Volvo Construction Equipment’s Excavators |
| Posted | Novembre 2018 |
| Settore | Altri veicoli |
| Trama | Forsman & Bodenfors was tasked with increasing the global awareness of Volvo Construction Equipment’s Excavator range.So we enlisted Hollywood action star Dolph Lungren to “pump up” Volvo CE's excavators and had them perform actions you never thought an excavator could do. Pull ups. Push ups. Side To Sides... |
| Tipo di Media | Web Film |
| Colonna sonora | Pump up the jam |
| Actor / Celebrity | Dolph Lungren |
| Account Supervisor | Cilla Pegelow |
| Account Manager | Helena Lignell |
| Art Director | Lars Elfman |
| Copywriter | Martin Ringqvist |
| Designer | Christopher Ek |
| Creative Assistant | Milly Björkman |
| Account Planner | Daniel Sjöstrand |
| PR Strategist | Bjarne Darwall |
| Data Strategist | Peter Gaudiano |
| Agency Producer | Asa Hammar |
| Johan Nordqvist | |
| Casa di Produzione | The Producers |
| Post Produzione | Swiss |
| Director | Tompa & Rondo |
| Production Company Producer | Mats Wolgers |
| Line Producer | Ronald Meier |
| Direttore della fotografia | Eric Gautier |
| Editor | Gustav Öström |
| Sound Designer | Fredrik Sundberg |
| Makeup artist | Madeleine Gaterud |
| Wardrobe / Stylist | Denise Östholm |
| Music | Technotronic |
More Work
SEE ALLVästtrafik
- MARCA:
- Västtrafik
- AGENZIA:
- Forsman & Bodenfors Göteborg
Time to Move On
- MARCA:
- Polestar
- AGENZIA:
- Forsman & Bodenfors Göteborg