| Titolo | Tiger |
| Brief | The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing. |
| Agenzia | Grabarz & Partner |
| Campagna | The blind photographer and the new Arteon |
| Cliente | Volkswagen |
| Marca | Volkswagen Arteon |
| Posted | Novembre 2018 |
| Settore | Auto Nuove |
| Trama | The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Ralf Heuel |
| Group Creative Director | Tobias Ahrens |
| Creative Director | Julijus Rebic |
| Creative Director | Roman Jonsson |
| Copywriter | Sandra Kemmer |
| Copywriter | Tim Berger |
| Copywriter | Tim Heller |
| Copywriter | Phillip von Schwerin |
| Art Director | Svein Olsen |
| Art Director | Navid Shahabi |
| Art Director | Artur Schäfer |
| Art Director | Erwin Lorenz |
| Photographer | Pete Eckert |
| Agency Producer | Axel Döpner |
| Agency Producer | Michael Guntner |
| Graphic Designer | Vanessa Barz |
| Graphic Designer | Felix Otterski |
| Chief Executive Officer (CEO) | Reinhard Patzschke |
| Account Manager | Ina Croissier |
| Art Buyer | Garnet Matthiesen |
| Felix Albers | |
| Ann-Katrin Erich | |
| Strategist | Oliver Waldmann |
| Strategist | Valerie Gast |
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SEE ALLHafencity
- MARCA:
- Volkswagen Arteon
- AGENZIA:
- Grabarz & Partner
Jazz
- MARCA:
- Volkswagen Arteon
- AGENZIA:
- Grabarz & Partner