Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, Stati Uniti
TitoloBurger King's Virtual Homecoming
Agenzia
Campagna Burger King's Virtual Homecoming
Cliente Burger King
Marca Burger King
Data di Prima Diffusione/Publicazione 2020 / 8
Settore Ristoranti e Fast Food
Slogan The first Burger King you can visit online, to win Whoppers in real life
Trama During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Filosofia The first Burger King you can visit online, to win Whoppers in real life
Problema During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Risultato With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Tipo di Media Gaming
Lunghezza
Chief Creative Officer
Creative Director
Art Director
Copywriter
Account Director
Account Executive

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