| Titolo | The Festival Bottle |
| Agenzia | McCann Worldgroup Romania |
| Campagna | The Festival Bottle |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Soft drinks, acque toniche |
| Filosofia | Coca-Cola wants to constantly connect with their key audience – teens. What other way to do it than on their own ground: music festivals. We took one of the most iconic and collectable festival items – the access wristband – and integrated it on our packaging. We had dozen of designs on millions of bottles. Detach the wristband from the Coca-Cola Festival Bottle label. Scan it with your phone to see if it’s a winner. Wear it to enter the biggest festivals in Romania. |
| Tipo di Media | Packaging, Branding & Design |
| Lunghezza | |
| Più informazioni | Https://Cokefest.Ro/ |
| Executive Creative Director | Catalin Dobre |
| Creative Director | Jonay Sosa |
| Creative Director | Simona Suman |
| Art Director | Lia Bira |
| Art Director | María Carrillo López |
| Copywriter | Jonay Sosa |
| Copywriter | Simona Suman |
| Copywriter | Alexandru Vasile |
| Designer | Vlad Hodor |
| Account Management | Amalia Jakab |
| Account Management | Madalina Patachia |
| Account Management | Andreea Sofrone |
| Account Management | Rocsana Marin |
| Client Team Director | Corina Rijnita |
| Client Team Director | Iuliana Nedelcu |
| Client Team Director | Miruna Smeureanu |
| Media Team | Dana Chitrusca |
| Media Team | Oana Grigore |
| Media Team | Sandina Crisiarcu |
| Media Team | Victor Croitoru |
| Media Team | Ramona Radu |
| Media Team | Andreea Gavrilescu |
| Media Team | Cristian Ene |
| Media Team | Liliana Coman |
| Media Team | Anca Popescu |
| Strategist | Dimitris Tsoutsos |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Maria Iordache |
| PR Director | Simona Ionesti |
| Casa di Produzione | Family Film Budapest |
| Director | MEETO |
| Direttore della fotografia | Radu Voinea |
| Music | Hahaha Production |
| Agency Producer | Tiberiu Munteanu |
| Agency Producer | Alex Popa |
| Digital Creative Director | Ioana Enache |
| Digital Creative Director | Corina Ionita |
| Digital Creative Director | Alina Robu |
More Work
SEE ALLHALF FULL
- MARCA:
- 46664/Coca-Cola
- AGENZIA:
- McCann Worldgroup Romania