AdForum
Jayannt Savant
Jayannt Savant
Integrated Creative Leader at Consultant
Mumbai, India
Modifica
See all work
TitoloConnect Song
Cliente Perfetti Van Melle
Marca Mentos
Data di Prima Diffusione/Publicazione 2016 / 1
Trama Mentos is all about making new connections - making new friends. As a peppy, fun and youth-centric brand, Mentos wanted to bring alive their brand proposition in an interesting and engaging manner.

Hence, what better day to bring alive the brand proposition than on Friendship Day?

We created Bangladesh's first ever song that was crowd sourced. The lyrics had many contributors, mainly youth. Then we collaborated with talented musicians and artists to bring alive those lyrics. Thus, this "Connect Song" was born.

Tipo di Media Web Film
Creative Director

You might also like...

Trending

Joseph Dubruque

Associate Creative Director
Paris Area, France, Francia
HEREZIE

Graduated in Applied Mathematics by the Faculty of Science in Lil...

Akira Kagami

Executive Advisor & Global Executive Creative Advisor
Tokyo, Giappone
Dentsu

Caroline Pay

Chief Creative Officer
London, Regno Unito
Headspace LA

Following stints some of London’s most creative advertising agenc...

Bruno Abner Rebelo

Creative Director
São Paulo, Brasile
McCann Health Brazil, São Paulo

I lead the creative team at McCann Health in Brazil. Graduating i...

stephane santana

Creative Director
Paris, Francia
CLM BBDO

I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...

Guillaume Martin

HEAD OF STRATEGY
Paris, Francia
BETC

Uncovering what makes consumers tick for more than 15 years.

Heloise Hooton

Founder & MD
Paris, Olanda
hooton, Amsterdam

It’s increasingly difficult to deliver headlines today. To cut...

Keren Bester

Strategy Partner at Ogilvy
London, United Kingdom, Regno Unito
Ogilvy

Planner, thinker, aspiring philosopher. Fascinated by psychology,...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started