| Titolo | The Treecording |
| Agenzia | AKQA |
| Campagna | The Treecording |
| Cliente | Coca-Cola Company |
| Marca | Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2021 |
| Settore | Soft drinks, acque toniche |
| Trama | Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.The Treecording was launched internationally, helping tons of people around the globe putting some Christmas spirit back into their Christmas greetings. |
| Tipo di Media | Mobile Advertising |
| Creative Director | Matteo Lazzarini |
| Creative Director | Massimiliano Degli Uberti |
| Copywriter | Giorgio Schirripa |
| Art Director | Pierpaolo Bivio |
| Copywriter | Lucas Arantes |
| Art Director | Vinny Couto |
| Chief Strategy Officer | lorenzo foffani |
| Client Services Director | Paolo Mussi |
| Account Director | Angela Azzi |
| Operation Lead | Davide Sartor |
| Content Marketing Manager | Carolina Cazzulani |
| Associate Project Manager | Silvia Inzaghi |
| Program Manager | Stefano Girardi |
| 3D Artist | Fabio Taurisano |
| Content Creative | Micol Mandolini |
| Associate Designer | Michele Manco |
| Associate Designer | Head of Experiential |
| Associate Designer | Spatial Design Services |
| Production Agency | Happy Finish |
| Creative technologist | Ratko Jagodic |
| Lead Producer | Erfan Saadati |
| Chief Innovation Officer | Daniel Cheetham |
| Head of Production | Julian Anderson |
| Creative Director | Tom Henchman |
| Sound Designer | Andreas Wittich |
| Lead Developer | Freek van der Helm |
| Development | Vincent Huismand |
| Development | Boris Van der Bilt |
| Development | Leroy Freeth |
| Simon Klinkenberd | |
| Harrie Keen | |
| Project Manager | Mauro Rodriguez |
| Creative Strategy Lead | Tom Hidvegi |
| Creative Strategy Senior Manager | Pilar Echeverria |
| Brand Lead | Monica Vazquez |
| Project Manager | Yanina Bentancor |
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