IKEA - "IKEA FOR ALIENS"

Ogilvy UAE

Ogilvy UAE Dubai, Emirati Arabi

Premi

9766

Marca: IKEA
Paese: Emirati Arabi

Cliente: Al-Futtaim

Titolo	IKEA FOR ALIENS
Agenzia	Ogilvy UAE
Campagna	IKEA for Aliens
Cliente	Al-Futtaim
Marca	IKEA
Data di Prima Diffusione/Publicazione	2022 / 1
Prodotto	Furniture retail
Settore	Negozi al dettaglio di prossimita'
Trama	In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Tipo di Media	Case Study
Lunghezza	111 seconds
Group Creative Director	Cristiano Tonnarelli
Copywriter	Toan Mai
Art Director	Eduardo Cesar Guimaraes
Illustrator	Daniel Spacek
Account Manager	Alaa Nour
Account Executive	Haya Dajani
Account Executive	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar
Group Creative Director	Cristiano Tonnarelli
Copywriter	Toan Mai
Art Director	Eduardo Cesar Guimaraes
Illustrator	Daniel Spacek
Account Manager	Alaa Nour
Account Executive	Haya Dajani
Account Executive	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar