Bacardi - "BACARDÍ Bat Beats"

Mr. President

Mr. President London, Regno Unito

6492

Titolo	BACARDÍ Bat Beats
Agenzia	Mr. President
Campagna	BACARDÍ Bat Beats
Cliente	Bacardi
Marca	Bacardi
Posted	Marzo 2014
Settore	Whisky, Gin, Vodka
Trama	Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
Tipo di Media	Branded Content
Lunghezza	123 seconds
Più informazioni	https://soundcloud.com/bacarditogether/bat-beats
Producer	Jenny Beckett
Casa di Produzione	Partizan London
Direttore della fotografia	Ozzie Pullin
Editor	Kevin Konak
Executive Creative Director	Laura Jordan Bambach
Creative Director	Jon Gledstone
Creative Director	Dave Martin
Account Planner	Naomi Dunne
Agency Producer	Nikki Cramphorn
Business Director	Shahla Lalani