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Shirlie Alexis Tay
Shirlie Alexis Tay
Executive Producer at Oink Films
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TitoloPabaon Sa Buhay (Protection for life)
Agenzia
Campagna Pabaon Sa Buhay (Protection for life)
Cliente Procter & Gamble
Marca P&G’s Safeguard®
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Saponi
Trama The film follows the journey of Norman King through his childhood, leading up to his university graduation. Norman’s story is far from the ordinary – Norman is an Aeta, an indigenous tribe in the Philippines. As the first ever Aeta student to graduate from the University of Philippines, the film showcases the challenges Norman faced throughout his childhood, and how he overcame them with the lessons imparted from his mother, Warlita. While Norman is the hero, the main focus would be on the pabaons (life lessons) that were passed onto him by his mother.
Filosofia The campaign idea is built on the core tension that every parent faces in bringing up their children. Having to balance the desire to keep them close and protected with the need to let them go out and explore the world to learn and grow by themselves.
Tipo di Media Web Film
Lunghezza
Advertising Manager
Chief Creative Officer
Regional Creative Director
Creative Director
Regional Creative Director
Agency Executive Producer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
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Account Planner
Executive Vice President
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Business Director
Account Manager
Casa di Produzione
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