KidsCan - "Hungry to Learn - I Need to Eat"

The Monkeys Aotearoa

The Monkeys Aotearoa Auckland, Nuova Zelanda

1052

Titolo	Hungry to Learn - I Need to Eat
Agenzia	The Monkeys Aotearoa
Campagna	Back to School 2023
Cliente	KidsCan
Marca	KidsCan
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Istituzioni/Associazioni
Slogan	It's hard to learn when you're hungry
Trama	The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.
Filosofia	The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
Tipo di Media	Stampa e stampati
Copywriter	Simone Louis
Head of Integrated Production	Rosie Grayson
Executive Producer	Claire Kelly
Direttore della fotografia	Maria-Ines Manchego
Creative Director	James Conner
Creative Director	Christie Cooper
Chief Creative Officer	Damon Stapleton
Media Agency	OMD Global
Casa di Produzione	EIGHT
Head Of Planning	Tom Sykes
Director	Jamie Lawrence
Studio Designer	Vivian Cheng
Editor	Ben Chesters
Planner	Haley Hetherington
Art Director	Emily Joe
Design Lead	Lucinda Fortescue-Hansen
Final Artist	Lisa Stowers
Sound Design Company	Liquid Studios
Online Studio	Toybox