Budapest Business Journal - "Elden Fake News"

White Rabbit

White Rabbit Budapest, Ungheria

Premi

7382

Marca: Budapest Business Journal
Paese: Ungheria

Cliente: Budapest Business Journal

Titolo	Elden Fake News
Agenzia	White Rabbit
Campagna	Elden Fake News
Cliente	Budapest Business Journal
Marca	Budapest Business Journal
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Giornali, Libri, Periodici
Trama	Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
Tipo di Media	Case Study
Lunghezza	129 seconds
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Creative Director	Jim Seath
Senior Art Director	Zsófia Fribék
Associate Creative Director	Adam Lenart
Copywriter	Rafael Reis
Copywriter	Matheus Loretti
Copywriter	Tamás Ádám
Art Director	Victor Laars
Art Director	Kauê Barbosa
Account Director	Reka Batho
Client Services Director	Levente Balint
Designer	Bruno Oliveira
Account Manager	Lili Szabo
Advertising Manager	Tamas Botka