Titolo | ASICS X !llmind |
Agenzia | United Entertainment Group |
Campagna | I Move Me |
Cliente | ASICS Corporation |
Marca | ASICS |
Data di Prima Diffusione/Publicazione | 2018 / 10 |
Settore | Abbigliamento |
Filosofia | While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression. |
Tipo di Media | Web Film |
Lunghezza | |
Editing Company | Uppercut |
Footage | The Mill New York |
Agency Producer | Zachary Fleming |
Creative Director | Jared Pearlman |
Strategist | Tom Howells |
Art Director | Drew Kassl |
Casa di Produzione | Honor Society |
Director | Ariel Danziger |
Executive Producer | Megan Kelly |
Head of Production | Carlo Pilgrim |
Line Producer | Brooke McDaniel |
Direttore della fotografia | Jackson Hunt |
Editor | Paul La Calandra |
Assistant Editor | Tyler Horton |
Producer | Lisa Sadek |
Head of Production | Julian Williams |
Flame Artist | John Geehreng |
Colorist | Damien Van Der Cruyssen |
Color Producer | Megan Rumph |
Color Assist | Elias Nousiopoulos |
Color Assist | Nate Seymour |
Color Assist | Andrew Ceen |
Music | Echolab |
Compositor | Steve Lynch |
Sound Designer | gavin little |
Compositor | gavin little |