Tony Wolk
Information Architect at McCann Worldgroup
New York, Stati Uniti
TitoloOperation Santa
Agenzia
Campagna Operation Santa
Cliente U.S. Postal Service
Marca USPS
Data di Prima Diffusione/Publicazione 2017 / 11
Settore Servizi postali e di trasporto
Trama Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. The Operation Santa website allows visitors to browse handwritten letters and choose ones to respond to with gifts. Once they adopt a letter, they can take their gifts to a nearby Post Office, wrap them, write a reply from Santa to the recipients, and send the whole happy package off in time for Christmas.
Tipo di Media Relazioni Pubbliche
Lunghezza
Art Director
Copywriter
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Designer
Agency Producer
Agency Producer
Agency Producer
Content Strategy
Content Strategy
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Information Architect
Information Architect
Programmer
Programmer
Programmer
Programmer
User Experience Designer
User Experience Designer

People related to this work

Spot Collegati

Create a free Talent profile and become a member of AdForum

Get Started