Juan Huertas
Art Director at VML Colombia
Bogotá, Colombia
TitoloForced Eviction
Agenzia
Campagna 4GN
Cliente 4GN
Marca 4GN
Data di Prima Diffusione/Publicazione 2018 / 5
Settore Enti/Istituzioni/Organizzazioni no-profit
Filosofia In the past, 4GN design conference has been promoted with concepts that were aesthetically sophisticated but didn’t consider the role of design beyond its visual impact. This year, we seized the opportunity to delve deeper into how design can be used to make the world a better place. 2017 was widely regarded as a difficult year with racist problems, social inequity and violence dominating the conversation. The global mood remains tense. Our creative spark happened when we asked ourselves how our industry could help. Design principles make the world more equitable, orderly and easier to understand. What happens when we apply fundamental design principles to the biggest social problems in the world today? Design reveals ways to right society’s wrongs.
Tipo di Media Stampa e stampati
Executive Creative Director
Executive Creative Director
Group Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Photographer
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