Philipp Ries
Copywriter at Ogilvy Germany
Düsseldorf, Germania
TitoloJesus
Agenzia
Campagna Jesus
Cliente International Society for Human Rights
Marca International Society for Human Rights
PostedMag 2018
Settore Istituzioni/Associazioni
Slogan End the era of death penalty
Trama A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.

But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:

Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.
Tipo di Media Stampa e stampati
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