Alma Haser
Concept at BBDO Group Germany
Düsseldorf, Germania
TitoloSarah
Agenzia
Campagna Remember Me
Cliente Alzheimer Research Initiative
Marca Alzheimer Research Initiative
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Istituzioni/Associazioni
Slogan Piece by piece alzheimer's takes away the memory. Help to win the fight.
Trama As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
Tipo di Media Stampa e stampati
Chief Creative Officer
Creative Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
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Art Director
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