Music composer & sound designer
at
Studio Superpose
Paris Area, France, Francia
| Titolo | Kings & Queens |
| Titolo (Lingua Originale) | Kings & Queens (anglais) |
| Agenzia | m_nstr_ |
| Campagna | King & Queen |
| Cliente | Playboy Enterprises International, Inc. |
| Marca | Playboy Fragrances |
| Settore | Profumi |
| Filosofia | The idea was to reverse roles, by testing the fans' seduction skills, via an international activation based on personalized conversations. |
| Filosofia (Lingua Originale) | L’idée était d’inverser les rôles en testant les capacités de séductions des fans autour d’une activation conversationnelle, personnalisée et internationale. |
| Problema | To mark the launch of the King & Queen of the Game perfume, Playboy Fragrances and MNSTR embark on a game of literal seduction with the younger generation. |
| Problema (Lingua Originale) | A l'occasion du lancement des parfums King & Queen of the Game, Playboy Fragrances et MNSTR se lancent dans un jeu de séduction au sens propre comme au figuré auprès de la jeune génération. |
| Risultato | 6 Countries participated in this activation 120 K Interactions with the challenges 21 Million people reached |
| Risultato (Lingua Originale) | 6 Pays ont participé à cette activation 120k Interaction sur les challenges 21 Million de personnes touchées |
| Tipo di Media | Case Study |
| Lunghezza |