Shaziya Khan
National Planning Director at Wunderman Thompson South Asia
Mumbai, India
TitoloThe Lux effect of Anushka on Virat
Agenzia
Campagna Power of Glow
Cliente Unilever
Marca Lux
Data di Prima Diffusione/Publicazione 2021 / 8
Settore Saponi
Trama The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other.
Filosofia Lux, the leading soap brand from the house of Unilever, has roped in power couple Anushka Sharma and Virat Kohli for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti, Regno Unito
Casa di Produzione
Managing Partner & SVP
VP & CSD
AVP & CSD
Chief Creative Officer
VP & Sr Creative Director
Sr Creative Director
Sr Consultant (Art)
Agency Producer
CSO
NDP
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Director
Direttore della fotografia
Executive Producer
Casa di Produzione
Producer
Producer
Production Manager
Choreography
Production Designer
Costume
Hair
Make-Up Artist
Post-production Producer
Offline Editor
Online Editior
Online Editior
Online Studio
Music Director
Editorial
Editing Company

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